Why Tourism? The global perspective…

Tourism is one of the most powerful – and most often overlooked – tools for promoting economic and social development, in rich and poor countries alike. 

Tourism supports 10% of all economic activity on the planet and 8% of all global employment. It is one the largest exports and sources of foreign exchange earnings in the United States and most of Western Europe, and is also the leading export in over half of Least Developed Countries (LDCs). This is true of no other industry.

Tourism is unique in so many other ways.  In most countries you’ll find the most interesting and unique attractions (such as indigenous culture, wildlife, and nature reserves) are nearly always located in rural areas, where poverty is often the greatest, and the most difficult to address. This presents incredible opportunities for tourism to contribute to both the economic development and conservation of a destination. 

Developing tourism and making a destination more competitive helps to:

-     Creating jobs – tourism is a labour intensive industry that does not require significant technical skills or major capital investment

-     Reduce migration – from rural to urban areas. This helps to slow the development, especially in LCD’s, of overpopulated cities.

-     Preserve culture and natural resources – preserving indigenous cultures and fragile natural resources – as a visitor attractions, tourism gives these resources an economic value and an incentive for their protection

-     Celebrate authenticity – virtually, every country in the world has a unique tourism asset that it can develop and market.


The Kenya Community Based Tourism Network (KECOBAT) network was launched in August 2003 as a membership umbrella organization representing the interest of Community Based Tourism (CBT) organizations in Kenya.

It aims to facilitate information sharing; delivering appropriate technical support and advisory services; mediating and lobbying their interests to government and other relevant institutions and thereby integrating community concerns into national tourism.

Contact Us

Mutall Business Centre , Kiserian

P.O BOX 42745 - 00100,

Nairobi, Kenya   

Tel: +254 (0) 20 231 9458

Cell: +254 726 489 446,

      +254 720 546 457

Email: info@kecobat.org

Website: www.kecobat.org